Pay-Per-Click Marketing: Using PPC to Build Your Business


PPC Marketing is the way to go.



PPC marketing is a marketing strategy used to generate clicks to your website. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. We may also bid on other relevant keywords, such as “pay per click software,” and “PPC management software.”

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